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The most powerful mashups don't just mix code and data, they mix cultures.

—Jon Udell

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Repackage, rejuvenate, re-market, and re-examine those products or practices you thought would fly, and craft them a new set of wings.

Nine Lessons Learned about Creativity at Google

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  1. Focus on the primary Activity.
  2. Identify your social Objects.
  3. Choose your core Feature set.
aus Designing for the Social Web von Joshua Porter

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Peak/End Rule. When people assess a past experience, they pay attention above all to two things: how it felt at the peak and whether it got better or worse at the end.

—Daniel Kahneman in the words of James Surowiecki

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Ryan Singer, designer at 37signals, discusses the usability of sign-up forms at the Future of Web Design in London.

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Design Patterns — Reuse, recycle, but don’t reinvent the wheel unless necessary.

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Who is authorative? is determined by who trusts them. Trust is not technical, it's social.

—Dick Hardt

If you can get people to have some skin in the game and it's transparent that they do have skin in the game, then that in itself is effective.

—Jon Udell

At a high level, the model is really, How do you get other people to say it's you? In many ways, Who are you? is really what other people are saying. If we get a number of them to do it, then that works much better than trying to go to one strong source – you go to a number of much weaker sources, but your reliability is much higher.

—Dick Hardt

IT Conversations via Jon Udell

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Simple things should be simple and complex things should be possible.

—Alan Kay